Messages: 1632 Location: Brooklyn
Registered: December 2003
Thoughts on the evolution of Omega (cross posted from PF)
Wed, 06 February 2013 11:28
My first good watch was given to me by my great uncle, who claimed to be allergic to gold. Imagine that I wore the watch below throughout my teenage years - though only on special occasions; even I wasn't that dumb. My 20s were a decade of mediocre watches but growing desire - largely due to Tag's advertising. But it wasn't until my early 30s that I acquired horologitis. At the time, I didn't really perceive Omega as a premier brand. I liked the Speedy Pro, just one someone else's wrist (a shame, I was born in July 1969; it would have been a fitting match). Years passed. I tried the PO. I had a sense of better finishing, but it just didn't sit well on my wrist. Last week I popped into the Omega Boutique on Fifth Avenue to have a gander, and I came away impressed. I'm not sure the second generation POs would sit any better on my wrist, but they ooze quality. The second gen ATs look great - especially the golf series, which has a new arrival in the white dial blued hands variant. Of course, many people have commented on Omega's lunge upwards; I think it has worked. The watches today - the renewed commitment to innovation and finish - is a lot closer to what, I think, the brand represented in the past. Of course, this comes at a price.
- TWB