Messages: 25941 Location: Washington, DC
Registered: November 2003
INDUSTRY NEWS Batman & Jaeger-LeCoultre Reverso in the Dark Knight Rises
Fri, 20 July 2012 08:24
Jaeger-LeCoultre continues its presence in the Dark Knight trilogy in the blockbuster "The Dark Knight Rises" which releases July 20th in the United States. In the film, the character of Bruce Wayne, philanthropist and billionaire industrialist, wears the Jaeger-LeCoultre Reverso Grande Date.
The Reverso, iconic Swiss watch first created in 1931, has been part of Christopher Nolan's Batman trilogy, continuing its long association with the Batman franchise. The swivel case of the Reverso is immediately recognizable, and its uniqueness is based on over 50 mechanical parts composing it.
Seventeen years ago, a limited Reverso Grande Taille series was created with the Batman logo engraved and lacquered on its solid case-back. The watch is back in "The Dark Knight Rises," created to stand up to the hard knocks, with the Bat-Shield only visible when it's reversed.
Today, Jaeger-LeCoultre pays tribute to the epic conclusion to the Dark Knight Legend with a custom Reverso watch. A special edition Grande Reverso Ultra Thin Tribute to 1931 steel watch is engraved and lacquered with the legendary Bat-Shield.
In July, for fans of the series and the watch-making brand alike, Jaeger-LeCoultre will display the original Reverso in its Geneva, London, Los Angeles, and Hong-Kong boutiques.
The Reverso series has a special history. In 1931, a technically advanced watch was developed for polo players with a dial that could flip, protecting it from damage while also offering a personalized engraved case-back. Reverso thus became a cult object that every owner could make unique by personalizing it with an engraving. Protected by patent, the Reverso has evolved over the past eighty years with new faces, sizes and complications. Today, wearing one is an entry to an exclusive world in terms of watch-making history and aesthetic refinement.
About "The Dark Knight Rises"
The Dark Knight Rises opens in cinemas and IMAX beginning July 20 2012. The film stars Christian Bale, Michael Caine, Gary Oldman, Anne Hathaway, Tom Hardy, Marion Cotillard, Joseph Gordon-Levitt and Morgan Freeman. Christopher Nolan directed the film from a screenplay by Jonathan Nolan and Christopher Nolan, story by Christopher Nolan & David S. Goyer. Emma Thomas, Christopher Nolan and Charles Roven are the producers with Benjamin Melniker, Michael E. Uslan, Kevin De La Noy and Thomas Tull serving as executive producers, and Jordan Goldberg co-producing. "The Dark Knight Rises" is based upon Batman characters created by Bob Kane and published by DC Comics.
Warner Bros Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Film by Christopher Nolan, The Dark Knight Rises, to be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.the-dark-knight-rises.co.uk
About "Jaeger-LeCoultre"
A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallee de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos.
Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 178 years of expertise, benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing 1,231 calibres and 398 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking. www.jaeger-lecoultre.com
- Jorge Merino