Messages: 25918 Location: Washington, DC
Registered: November 2003
N E W M o d e l s – Ferrari Engineered by Panerai Collection
Tue, 28 March 2006 09:07
Panerai unveiled its newest product, the Ferrari Engineered by Panerai watch collection, at the Ferrari test track in Maranello, Italy. These timepieces are designed in collaboration with Ferrari Motors. They will be shown at SIHH 2006.
When the agreement between Ferrari and Girard-Perregaux expired, there was an opportunity for Panerai to step in and cement a relationship that certainly makes sense; two Italian brands that share many common values -- long standing Italian tradition, technical excellence, exceptional quality and unique design identities.
"We took inspiration for these watches from the Ferrari cars and we took inspiration from Panerai," details Angelo Bonati, CEO, Panerai. "You can recognize the shape and designs from Panerai, but it is a totally new case expressly made for Ferrari. Every time, step by step, we showed our work to Jean Todt and the Ferrari team, and they approved it or they asked us to go back and look at the cars, to provide us with inspiration. They were very kind to us, because they allowed us freedom to work; they allowed us to adapt the DNA of Ferrari and Panerai. We cannot forget Panerai, because it comes from our heart, but on the other side we need to show the face of Ferrari. You have to recognize that this is Ferrari. When you see the watch, you can tell it is a Panerai watch, but you also have to recognize that it's Ferrari."
In addition to the two Ferrari lines, which will retail between $5,000 and $30,000 there will also be limited edition watches, the first one being a GMT featuring Panerai's in-house movement, the P2002/02 with eight day power reserve.
- Jorge Merino