Messages: 40097 Location: Washington, DC
Registered: November 2003
INDUSTRY NEWS - IWC and Bradley Cooper
Fri, 16 March 2018 10:25
In April, IWC Schaffhausen will kick off a worldwide omnichannel advertising campaign with actor Bradley Cooper. This is the first time that IWC has produced such an extensive on and offline campaign with a single ambassador as the face of the brand. At the SIHH held in Geneva in January, they welcomed Bradley Cooper as a new brand ambassador.
Bradley Cooper is no stranger to the IWC brand: "I have been wearing IWC watches for the past 15 years. When this collaboration was proposed and the idea of the campaign came up, it made sense and I was excited by the creative. I was happy to help bring Christoph's vision to life."
With a strong personality and character traits such as a pioneering spirit, confidence and vitality, Cooper perfectly embodies IWC's core values. "With this campaign, we continue to develop the emotional storytelling around our brand. We could not have imagined a better partner than Bradley to present our high-quality mechanical timepieces, such as our Pilot's Watches, to a growing and global audience," explains Christoph Grainger-Herr, CEO of IWC.
The campaign was produced during a multi-day shoot on the outskirts of Los Angeles in the Mojave Desert. It centres on Bradley Cooper, seen riding his motorbike through the desert fuelled only by his adventurous and free spirit. Swiss photographer Marco Grob shot the impressive visuals. Grob, who lives in New York City, is famous for his portraits, having worked with some of the biggest names in the entertainment industry.
The co-star of the campaign is the IWC Big Pilot's Watch Edition "Le Petit Prince" (Ref. IW501002) on Bradley Cooper's wrist.
Messages: 100 Location: Portland, OR
Registered: October 2008
Re: INDUSTRY NEWS - IWC and Bradley Cooper
Wed, 21 March 2018 00:34
A) I still don't really get the idea of "brand ambassadors" insofar as they lend appeal to watches...
B) not a fan of the heavily post processed photographs, poor Bradley looks like a CGI, video game version of himself....
